By combining various tools, marketers are able to ensure that their audience is reached and can leverage the various tools in ways that are most effective.
How can a marketing school help you succeed in a company who uses Integrated Marketing? The world has become more increasingly connected by technology, requiring companies to develop marketing campaigns in multiple media channels.
Because consumers are constantly plugged in to their mobile technology, they expect to be able to access a brand wherever they go See also Mobile Marketing.
If they hear a funny ad on the radio, they will pull out their smartphones to look up the company behind it — expecting to find a fully incorporated website waiting for them.
If they scan a QR code on a poster, they Imc strategy to be led to a familiar-looking landing page. It can also make re-branding on the fly more difficult, forcing companies to communicate between multiple marketing departments to enact branding changes.
Still, the risks of integrated marketing are well worth the rewards of recognition and cost management. What is Integrated Marketing? Integrated marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer.
Consider, for example, the Apple computer brand. Their advertising strategy is simple — showcase a sleek, modern product that works faster, smarter and in ways that Imc strategy competitors never thought possible.
Their products are packaged in crisp, white boxes with almost no text. Their stores are white, clean and minimalist — with products on display for intuitive use. Their commercials are stark, smart, and infectious.
By branding their products as elite, intuitive, and futuristic, Apple is able to charge prices above those of their competition and still dominate the hardware market. This style of marketing is becoming more and more important because media fragmentation and exposure have begun to desensitize consumers.
Every day, they are hit with such a barrage of advertisements that only the most integrated and consistent brands stand out as memorable.
An Effective Integrated Marketing Campaign Centers around a strong, focused brand image Communicates through a clear, consistent voice Maintains a consistent look and feel across all media Utilizes traditional and digital media to promote the brand Consistency in integrated marketing does not mean lack of creativity.
Slapping a single color palate across all media or using the same tagline on a highway billboard as a product homepage is not the epitome of integrated marketing.
Who employs Integrated Marketing? Advertise across multiple media Care about the data and accountability behind their marketing campaigns Advertise to consumers or to other businesses Multi-billion dollar companies are typically in the post position to implement integrated marketing strategies, since their television and internet campaigns reach the largest amount of people See also Corporate Marketing.
Still, even smaller companies should use the technique, since integrated marketing creates competitive advantages and boosts sales.
Even already-successful companies can benefit from integrated marketing. IKEA was frustrated by their loyal customers coming to them only for kitchenware and throw pillows, so they began an integrated marketing campaign focused on getting their customers to make larger purchases with them.
Their television ads, print ads, and online presence all worked together to show customers how they could use IKEA to build their dream rooms. IKEA saw sales growth of 9 percent for living rooms and 12 percent for kitchen, thanks to their efforts. The press release accompanying the warrant explained that Batman had left graffiti all over the world.
Thus, director Christopher Nolan informed fans that they had to work to see this long-awaited trailer. By tracking down hundreds of physical pieces of graffiti from around the world and uploading them via social media or sending them over email, a new frame of the trailer was unlocked.
How is an Integrated Marketing plan developed and employed? Instead, each platform contributes to a larger brand story. To develop a successful integrated marketing campaign, a corporation needs to consider many aspects surrounding its brand, beginning with a strategic foundation of understanding of the product and market.
See also Product Analyst First, by understanding consumer attitudes toward the product, competitor positioning, and technological advancements, a marketing team can determine how to best reach potential customers.
They need to know the focus of their brand, the corporate culture, and the identity that their brand is trying to express through its marketing efforts.
Then, the marketing team should consider how to implement their integrated marketing campaign. Beginning with the messaging, design, customer service and product experience, they will consider how to best exemplify their brand across all modes of marketing.
For example, consider Old Spice deodorant, a product that has recently become trendy again after decades of firm positioning as a stodgy, boring hygiene product. This shows how an effective television spot was integrated with an Internet campaign to pull in customers.
Finally, once an Integrated Marketing plan is rolled out, it can be tweaked depending on the audience and situation.welcome to imc strategies We are a creative marketing consulting agency located Walnut Creek, CA in the San Francisco East Bay.
We are here to help your small business or organization discover creative marketing ideas that illuminate your brand and accomplish your desired results. IMC Strategy & Implementation The American Marketing Association defines Integrated Marketing Communications.
(IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”. Few agencies or consultants are implementing IMC strategies .
An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.. As defined by the American Association of Advertising Agencies, integrated marketing communications " recognizes the value of a comprehensive plan that .
Definition of integrated marketing communications (IMC): An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
What is Integrated Marketing? Learn when and how an organization employs the marketing strategy: Integrated Marketing. Who are the individuals developing Integrated Marketing plans and learn how you can become one of them.
Find it . Integrated marketing strategies take advantage of a combination of communication tools and media to spread a message. By combining various tools, marketers are able to ensure that their audience.