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In a presentation from Apple's hometown of Cupertino, Calif. The iMac will be available in August -- in time for the back-to-school season. Appearing Wednesday evening on "Moneyline With Lou Dobbs," Jobs said the "i" in iMac signifies, in part, Internet, because Apple is targeting the computer for users who "want to get on the Internet simply and fast.

The market's never had a consumer computer this powerful and cool-looking," he said. Apple's co-founder pointed out that of its 22 million customers, 10 million are in the consumer category.

It's now 15 percent. I think we've got the channels in place to move the products," he said. The latest numbers from market research firm International Data Corp.

When asked about his goals for increasing market share, Jobs said the company hasn't set specific targets. Among the software included in the iMac is Intuit Inc. Its inclusion is notable because Intuit on Tuesday reversed its previous decision to discontinue upgrades of its personal-finance software for the Macintosh.

Analysts had previously speculated that Apple may have offered Intuit a deal to bundle Quicken with its new consumer desktop computer to persuade the company to change its mind.

Jobs also bragged about the iMac's unusual design, which he called "gorgeous. Apple's iMac "We have been working hard on fashion, which is very important in the consumer market," Jobs said.

Jobs also unveiled a new series of professional-level PowerBooks running on Apple's G3and MHz processors. Jobs said the professional-level PowerBooks are currently available while a consumer-level PowerBook will be ready in Jobs also said a PowerMac G3 professional desktop model will be available in November.

While noting that "there have been moments when we haven't been proud of Apple," Jobs said the company is on the rebound. He said Apple will be working on strengthening its brand name, comparing it with such companies as Nike, Disney and Sony.

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Jobs said those companies also suffered through their share of woes and were able to recover to become some of the strongest brand names today. Analysts have previously stated that Apple needs to garner strong support from software developers if it is to sustain long-term growth.

Still, they say it is possible for Apple to be a successful company by carving out a lucrative niche.

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Jobs noted that the company will be "rolling out some interesting software strategies" at Apple's software developer's conference next week.

When asked about the progress in finding a permanent chief executive officer, Jobs said Apple hopes to devote more time to that soon.Shop for Apple Computers in Electronics. Buy products such as Refurbished Apple MacBook Pro " LED Intel iM Core GHz 4GB GB Laptop MDLLA at Walmart and save.

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